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Course Module: 1. AAU Agency/Module 4 - The Tools 7
Lesson: 7. Setting Up Ad Extensions in Google
Duration: 03:07
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[00:00 -> 00:03] All right, now we're going to go set up our ad extensions.
[00:03 -> 00:05] So click into the campaign that you've paused.
[00:05 -> 00:06] Nothing's going on.
[00:06 -> 00:08] There's no ad groups, no anything.
[00:08 -> 00:12] And on the left side, click ads and extensions and extensions.
[00:12 -> 00:14] Here's a number of extensions that we can add.
[00:14 -> 00:17] You can also add a bunch more site links.
[00:17 -> 00:20] We don't ever want to add site links.
[00:20 -> 00:23] What happens is we're running ads to a landing page.
[00:23 -> 00:25] It's one page.
[00:25 -> 00:28] Site links are things that can attach to an ad,
[00:28 -> 00:30] just like below here.
[00:30 -> 00:33] And it will take people to other pages.
[00:33 -> 00:34] We don't want that to happen.
[00:34 -> 00:36] We want to get them to the page where they can make a decision
[00:36 -> 00:39] about calling the business.
[00:39 -> 00:40] So the business gets that lead.
[00:40 -> 00:43] We don't want them getting distracted.
[00:43 -> 00:47] Do not use site links for what we are doing.
[00:47 -> 00:48] Callouts.
[00:48 -> 00:49] What we're going to do is we're going
[00:49 -> 00:52] to grab that onboarding worksheet again.
[00:52 -> 00:56] And callouts are things like 100% satisfaction
[00:56 -> 00:59] guaranteed honest upfront pricing, fast professional crew.
[00:59 -> 01:03] Those are little things that kind of make you stand out.
[01:03 -> 01:05] So we're going to click plus.
[01:05 -> 01:07] And I can just copy and paste those here.
[01:07 -> 01:10] But you can see this one goes over 28 characters.
[01:10 -> 01:11] It only allows us 25.
[01:11 -> 01:16] So you can say something like satisfaction guaranteed,
[01:16 -> 01:20] honest upfront pricing, fast professional crew.
[01:20 -> 01:22] In time for the holidays, if that's
[01:22 -> 01:23] something that you're running maybe that time,
[01:23 -> 01:26] you can add some more for estimates.
[01:26 -> 01:28] I'd, I usually add probably six to eight of these.
[01:28 -> 01:32] And then I click save.
[01:32 -> 01:34] And you can see them right there.
[01:34 -> 01:36] And they'll be under review for a little bit.
[01:36 -> 01:39] And then they'll be eligible.
[01:39 -> 01:40] Click the X here.
[01:40 -> 01:42] So we did call out.
[01:42 -> 01:44] Let's go up here and let's add.
[01:44 -> 01:46] Later on, we're going to add a call extension.
[01:46 -> 01:49] Once we get our call tracking set up,
[01:49 -> 01:50] we're not going to do that right now.
[01:50 -> 01:51] We'll do that in a bit.
[01:51 -> 01:53] So just know that that's coming.
[01:53 -> 01:56] Right now, let's go to structured snippet.
[01:56 -> 01:58] These are what are called like your services.
[01:58 -> 02:01] So you can see, oops.
[02:01 -> 02:03] So you can see things like amenities, brands,
[02:03 -> 02:06] if you have different brands that you deal with,
[02:06 -> 02:08] or the client deals with.
[02:08 -> 02:10] Maybe it's, you know, they only deal
[02:10 -> 02:12] with certain types of air conditioners.
[02:12 -> 02:14] You can select brands and put those there.
[02:14 -> 02:15] Okay.
[02:15 -> 02:18] For most of our clients, it's going to be a service catalog.
[02:18 -> 02:20] So like what do they do?
[02:20 -> 02:21] We're going to go back and we're going to look
[02:21 -> 02:23] at our onboarding worksheet again.
[02:23 -> 02:26] And for this example, these guys do floor refinishing,
[02:26 -> 02:29] floor sanding, wood floor repair,
[02:29 -> 02:32] sandless refinishing, wood floor buffing.
[02:32 -> 02:32] Okay.
[02:32 -> 02:35] So what we're going to do is we are going to,
[02:35 -> 02:37] and put these in capitalize when you put them in here.
[02:37 -> 02:40] So we're going to do floor refinishing
[02:40 -> 02:45] and floor sanding, sandless refinishing,
[02:45 -> 02:47] wood floor repair.
[02:47 -> 02:50] And these guys also do floor installs.
[02:50 -> 02:52] And if you got more, you can add them in there.
[02:52 -> 02:53] That's fine.
[02:53 -> 02:54] Click save.
[02:55 -> 02:58] So now we have our call outs and we have our structure snippets
[02:58 -> 03:01] and we're going to add call extensions later.
[03:01 -> 03:02] Okay.
[03:02 -> 03:05] That's all you need to do with the add extensions.
[03:05 -> 03:06] Okay.
[03:06 -> 03:07] We'll see you in the next video.

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--- FULL TRANSCRIPT ---
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All right, now we're going to go set up our ad extensions. So click into the campaign that you've paused. Nothing's going on. There's no ad groups, no anything. And on the left side, click ads and extensions and extensions. Here's a number of extensions that we can add. You can also add a bunch more site links. We don't ever want to add site links. What happens is we're running ads to a landing page. It's one page. Site links are things that can attach to an ad, just like below here. And it will take people to other pages. We don't want that to happen. We want to get them to the page where they can make a decision about calling the business. So the business gets that lead. We don't want them getting distracted. Do not use site links for what we are doing. Callouts. What we're going to do is we're going to grab that onboarding worksheet again. And callouts are things like 100% satisfaction guaranteed honest upfront pricing, fast professional crew. Those are little things that kind of make you stand out. So we're going to click plus. And I can just copy and paste those here. But you can see this one goes over 28 characters. It only allows us 25. So you can say something like satisfaction guaranteed, honest upfront pricing, fast professional crew. In time for the holidays, if that's something that you're running maybe that time, you can add some more for estimates. I'd, I usually add probably six to eight of these. And then I click save. And you can see them right there. And they'll be under review for a little bit. And then they'll be eligible. Click the X here. So we did call out. Let's go up here and let's add. Later on, we're going to add a call extension. Once we get our call tracking set up, we're not going to do that right now. We'll do that in a bit. So just know that that's coming. Right now, let's go to structured snippet. These are what are called like your services. So you can see, oops. So you can see things like amenities, brands, if you have different brands that you deal with, or the client deals with. Maybe it's, you know, they only deal with certain types of air conditioners. You can select brands and put those there. Okay. For most of our clients, it's going to be a service catalog. So like what do they do? We're going to go back and we're going to look at our onboarding worksheet again. And for this example, these guys do floor refinishing, floor sanding, wood floor repair, sandless refinishing, wood floor buffing. Okay. So what we're going to do is we are going to, and put these in capitalize when you put them in here. So we're going to do floor refinishing and floor sanding, sandless refinishing, wood floor repair. And these guys also do floor installs. And if you got more, you can add them in there. That's fine. Click save. So now we have our call outs and we have our structure snippets and we're going to add call extensions later. Okay. That's all you need to do with the add extensions. Okay. We'll see you in the next video.

